• Thought leader interviews in for example IBS, oncology, diabetes and smoking cessation to understand the expected market trends and opportunity for novel compounds in development.
• Viewing and client management of fieldwork taking place in Poland as part of a multi-country detail-aid testing study.
• Attitude and awareness studies amongst GPs and specialists in the areas of Premenstrual Dysphoric Disorder (PMDD), recurrent sinusitis and otitis media, genital herpes, smoking cessation to guide clinical development strategies and investment decisions.
• Business-to-business interviews with personnel in pharmaceutical companies to understand the market opportunity for DNA Extraction technology.
• Brand positioning research to support the brand development of a product in the CNS area in preparation of the introduction of several line extensions.
• Concept testing of innovative NPD ideas amongst consumers in order to guide product development activities, opportunity assessments and investment decisions.
  

back